Defining your brand values can be a key exercise in setting yourself apart, clarifying your message and connecting with ideal clients in a real way.
What inspires you? What drives you? What do you look for in your own work and in others? Get yourself a cuppa and figure out your brand's key values using the list below to start you off...
Abundance | Acceptance | Accessibility |
Accountability | Accuracy | Activeness |
Adaptability | Adventure | Affection |
Ambition | Appreciation | Approachability |
Attention to detail | Balance | Beauty |
Belonging | Bravery | Capability |
Care | Change | Charity |
Clarity | Cleanliness | Collaboration |
Comfort | Commitment | Communication |
Compassion | Confidence | Connection |
Consistency | Control | Cooperation |
Courage | Craftiness | Craftsmanship |
Creativity | Credibility | Curiosity |
Customer satisfaction | Daring | Dedication |
Dependability | Determination | Devotion |
Dignity | Diligence | Directness |
Discipline | Discovery | Discretion |
Diversity | Dreams | Drive |
Duty | Eagerness | Ease of use |
Economy | Education | Effectiveness |
Elegance | Empathy | Empowering |
Energy | Engagement | Enjoyment |
Entertainment | Enthusiasm | Entrepreneurship |
Environment | Equality | Evolution |
Excellence | Excitement | Exhilaration |
Expertise | Exploration | Fairness |
Faith | Family | Fame |
Fascination | Fearlessness | Firmness |
Fitness | Flexibility | Focus |
Freedom | Freshness | Friendship |
Fun | Generosity | Genius |
Gentleness | Genuineness | Gratitude |
Growth | Guidance | Happiness |
Hard work | Harmony | Health |
Heroism | History | Honesty |
Honour | Hope | Humility |
Humour | Imagination | Impact |
Individuality | Innovation | Insight |
Inspiration | Integrity | Intelligence |
Intimacy | Intuition | Joy |
Justice | Kindness | Knowledge |
Leadership | Learning | Liveliness |
Logic | Longevity | Love |
Loyalty | Mastery | Mindfulness |
Motivation | Neatness | Optimism |
Organisation | Originality | Partnership |
Passion | Patience | Peace |
Perception | Performance | Persistence |
Personal development | Playfulness | Poise |
Polish | Popularity | Positivity |
Potential | Power | Precision |
Pride | Privacy | Productivity |
Professionalism | Progress | Purity |
Quality | Recognition | Reflection |
Relationships | Reliability | Resilience |
Resourcefulness | Respect | Responsibility |
Romance | Safety | Satisfaction |
Security | Sensuality | Sharing |
Simplicity | Sincerity | Skill |
Speed | Spontaneity | Stability |
Strength | Success | Support |
Sustainability | Talent | Teamwork |
Thoughtfulness | Tolerance | Trust |
Truth | Understanding | Uniqueness |
Unity | Value | Variety |
Virtue | Vision | Vitality |
Warmth | Welcoming | Wonder |