Websites for the trades

Multi page website designed for Auckland & Queenstown based Builders Build This.

For most Tradies, business is good. Too good in fact. We are hearing from our Auckland Tradie friends that there their pipeline of work is sorted for months. No paid advertising or marketing required. We are in the midst of a construction boom. It's easy to secure jobs. Why would you invest in a new website? Two reasons come to mind.

1. There are plenty of enquiries coming in but are these potential clients the right fit for you? Are they your ideal clients? Are they the most profitable potential jobs? Your website is an opportunity to filter and attract the the right clients that are the best fit for you. 

2.  Fortune favours the ready. There's a construction boom right now, cashflow is good. But what if a sudden credit crunch hits, without warning. If  have invested in a website in the good times that is ready to take enquiries from the right clients then you can switch on a paid digital marketing campaign like a light switch and drive traffic to your site. Are your competitors ready? 

When business is good is the perfect time to invest in your brand and marketing. You will be ready when things eventually begin to slow down and cashflow becomes tight. You have the tools in place to ride out the slow times because you have invested during the good times. No need to panic at all.