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Brand values for business growth

Defining your brand values can be a key exercise in setting yourself apart, clarifying your message and connecting with ideal clients in a real way. 

What inspires you? What drives you? What do you look for in your own work and in others? Get yourself a cuppa and figure out your brand's key values using the list below to start you off...

AbundanceAcceptanceAccessibility
AccountabilityAccuracyActiveness
AdaptabilityAdventureAffection
AmbitionAppreciationApproachability
Attention to detailBalanceBeauty
BelongingBraveryCapability
CareChangeCharity
ClarityCleanlinessCollaboration
ComfortCommitmentCommunication
CompassionConfidenceConnection
ConsistencyControlCooperation
CourageCraftinessCraftsmanship
CreativityCredibilityCuriosity
Customer satisfactionDaringDedication
DependabilityDeterminationDevotion
DignityDiligenceDirectness
DisciplineDiscoveryDiscretion
DiversityDreamsDrive
DutyEagernessEase of use
EconomyEducationEffectiveness
EleganceEmpathyEmpowering
EnergyEngagementEnjoyment
EntertainmentEnthusiasmEntrepreneurship
EnvironmentEqualityEvolution
ExcellenceExcitementExhilaration
ExpertiseExplorationFairness
FaithFamilyFame
FascinationFearlessnessFirmness
FitnessFlexibilityFocus
FreedomFreshnessFriendship
FunGenerosityGenius
GentlenessGenuinenessGratitude
GrowthGuidanceHappiness
Hard workHarmonyHealth
HeroismHistoryHonesty
HonourHopeHumility
HumourImaginationImpact
IndividualityInnovationInsight
InspirationIntegrityIntelligence
IntimacyIntuitionJoy
JusticeKindnessKnowledge
LeadershipLearningLiveliness
LogicLongevityLove
LoyaltyMasteryMindfulness
MotivationNeatnessOptimism
OrganisationOriginalityPartnership
PassionPatiencePeace
PerceptionPerformancePersistence
Personal developmentPlayfulnessPoise
PolishPopularityPositivity
PotentialPowerPrecision
PridePrivacyProductivity
ProfessionalismProgressPurity
QualityRecognitionReflection
RelationshipsReliabilityResilience
ResourcefulnessRespectResponsibility
RomanceSafetySatisfaction
SecuritySensualitySharing
SimplicitySinceritySkill
SpeedSpontaneityStability
StrengthSuccessSupport
SustainabilityTalentTeamwork
ThoughtfulnessToleranceTrust
TruthUnderstandingUniqueness
UnityValueVariety
VirtueVisionVitality
WarmthWelcomingWonder


 

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